All posts in SEO

Google Analytics: How To Replace %20 With A Space

by Chris Abernethy on October 3, 2010 in SEO with 9 Comments

I recently wrote a post entitled Tracking Keyword Ranking Position with Google Analytics which demonstrated how you can produce a report using filters and custom variables that will show precisely where your page is ranking for a particular keyword for users referred via Google search results.

One of the downfalls to the approach outlined in the previous article is that the keyword reports produced by the filters display %20 instead of spaces in the User Defined Value, as shown in the following screenshot:

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Tracking Keyword Ranking Position with Google Analytics

by Chris Abernethy on April 16, 2009 in SEO with 67 Comments

Google recently announced a change in the format of the referring URL for visitors finding your site through keyword searches.

The new format promises to reveal much more information about the search result rankings that was previously available, and this post will show you how to take advantage of that information to tune your SEO efforts using Google Analytics.

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Google PageRank Update For The New Year

by Chris Abernethy on December 31, 2008 in SEO with 2 Comments

Google has updated their PageRank, just in time for the new year! Never heard of PageRank? PageRank is Google’s method of determining how “valueable” it considers your page to be. According to Wikipedia, PageRank is defined as:

PageRank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set.

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